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- What two research techniques are used to develop personas?
- How to make proto personas?
- On what are personas typically based?
What two research techniques are used to develop personas?
Personas can originate from a combination of surveys, user interviews, observations, or any other user research method mentioned in this book. Personas are different from segmentation because data are collected with the focus on the problem area that the given project embraces.
How to make proto personas?
How Proto Personas Are Made. Typically, proto personas are created in a workshop that involves your team and key stakeholders or clients. The workshop usually takes 2–4 hours; each participant creates 2–5 proto personas of their own (using a simple template) and then shares them with the group.
On what are personas typically based?
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the designer to understand users' needs, experiences, behaviors and goals.
